Well, how about making a movie about something not-so-well-known, from a book that was written by a famous author (Dr. Seuss), and selling the crap out of it? It’s the Lorax! Not to say that it is a bad book or anything, but the lengths people will go to make money is astounding. I bet sales on Amazon for books like The Lorax that can be downloaded to the Kindle have skyrocketed. Amazon.com must be doing amazing business, not only for The Lorax, but also for any book by Dr. Seuss. His quotes, stories, and even related authors are probably hot right now.
He has written very entertaining stories, both for children and adults. There are some lessons there that we could all learn. His quotes seem to be timeless, and his books are illustrated in such a fun way, what is there not to love? So, who gets the money from the Dr. Seuss books and movies, now?